Sharing and owning. Social media and gamification.

I read a lot about social media and gamification. Social media are a great platform for people to get and stay in touch with one another, for brands and people to connect, for information to travel freely. Gamification is a way to measure progress and motivate. Especially gamification is however often lambasted for being hollow and cynical. Rebranding real-world goals as game goals, and measuring real-world progress in points is seen by some as a reduction of true interaction.

I don't think it is a reduction. It's more like a restructuring that we need in order to be happy. Jane McGonigal pointed out in a TED-talk that people were already playing

Gamification is the future, but not as we know it.

Dr Richard A. Bartle, Senior Lecturer and Visiting Professor of Computer Game Design at the University of Essex, UK is often quoted by, well pretty much anyone involved with gamification... And I'm just about to disagree with him. I just read Will Gamification be Ubiquitous in 5 Years? on Gametuned, and although I believe Dr. Bartle makes a few good points, he's missing some important new developments. Either that, or his and my definition of gamification just don't agree.

In the slides for his recent talk, Dr. Bartle seems to focus on the type of gamification that is often used by marketing departments to bribe people into behaviour they like to see (buying things or free advertising). This sort of gamification is not made by game designers and is driven mostly by extrinsic rewards. He explains quite correctly why this sort of gamification does not work in

Cloud Girlfriend - less cloudy more real

Cloud Girlfriend has gone live. It didn't quite turn out to be the kind of game I had envisioned at first. Instead of interacting with a fully fictional character, the aim is now for both men and women to join and create fictional versions of themselves. These super-avatars will then have 'dates' with each other, and may eventually decide to meet each other in real life.

The initial pitch presented romance as an alternate reality game with a written or scripted non-player antagonist, played entirely online. The version that has now emerged takes cloud romance out of the virtual and connects it to real life. But it's not quite a dating service and it's still definitely not about tricking people. Unlike online dating sites

Parenting Game

I've begun working on a parenting game recently. When I say 'working', I mean I came up with the idea and I've starting thinking about how it could be done. Some of this thinking I've done online and some of my friends on Gameful have already helped with some feedback and good ideas.

So here's my pitch:

One of the areas of life that could benefit from an added layer of gamification could be parenting. Parents often feel daunted, pressured, criticized, insecure, or indecisive, not to mention under-appreciated both by other adults and society, and by their own kids! Even though being a parent is one of the most intrinsically rewarding things one can do, it isn't always fun.