Gamification is the future, but not as we know it.

Dr Richard A. Bartle, Senior Lecturer and Visiting Professor of Computer Game Design at the University of Essex, UK is often quoted by, well pretty much anyone involved with gamification... And I'm just about to disagree with him. I just read Will Gamification be Ubiquitous in 5 Years? on Gametuned, and although I believe Dr. Bartle makes a few good points, he's missing some important new developments. Either that, or his and my definition of gamification just don't agree.

In the slides for his recent talk, Dr. Bartle seems to focus on the type of gamification that is often used by marketing departments to bribe people into behaviour they like to see (buying things or free advertising). This sort of gamification is not made by game designers and is driven mostly by extrinsic rewards. He explains quite correctly why this sort of gamification does not work in